How to publish a luxury fashion magazine without international supermodels and the most expensive brands?
The brief that led to the Arkády magazine was clear: to create an exclusive magazine that will stand out in the glut of fashion magazines and will catch the attention of the demanding clientele of the shopping centre in Prague’s Pankrác district. And how did we at Boomerang respond? The magazine’s graphic design met the highest standards for the quality of original photography. Collaborations with stylists, make-up artists and photographers who also worked on magazines like Elle or Dolce Vita guaranteed a professional fashion standard. Arkády rivalled prestigious fashion magazines in terms of visual style and content. And as the readership survey in 2015 showed, the magazine was a great help in developing the Arkády Pankrác brand and had a positive impact on perceptions of it among the primary target group.
So, how do you publish a luxury fashion magazine without international supermodels and the most expensive brands? By enrolling the best fashion stylists in the country!
P.S. Arkády magazine came out twice a year from 2011 to 2016, after which all communication was moved into the online environment in line with the company’s global strategy.
“I can recommend Boomerang as people who do all they can to accommodate the client’s needs and wishes, which is not always easy when you’re working on a fashion magazine.”