Prima PORT

Prima PORT

Client
FTV Prima, spol. s r.o.
Brand
Prima PORT
Medium / Campaign
Advertising campaign – one-off project with full agency service: strategy, creative concept, CID, name, execution (from TVC, radio, printed materials to eDM)

How to bring TV viewers closer to the station, entertain them even when they aren’t watching and get usable data on them?

Our approach was founded on a basic premise: “Let’s not pretend this isn’t a loyalty scheme.” At Boomerang, we looked for a simple and striking creative element that would link together the entire communication campaign. Who is man’s best friend in the modern age of internet, computers, mobiles and other gadgets? The PORT, our modern mechanical working dog! It possesses a number of technical features that make life easier for customers, sniffing out the best offers and immediately “fetching” the selected goods. PORT is constantly coming up with something new, using state-of-the-art technologies (NFC, QR etc.) and improving its functions. PORT may be a robot, but it’s one with a cold nose. It has all the characteristic features of dogs. It is devoted to its master, it likes to play, it tracks down and marks out good offers or entertains us with tricks.

Our Solution

So, how do you bring TV viewers closer to the station, entertain them even when they aren’t watching and get usable data on them? Come up with a mascot for them.

36 TVC executions over 1.5 months / teaser, launch, 2 offer waves with 17 selected partners -> awareness grew at record speed in just a few weeks.
RESULTS
2016
DURATION OF COOPERATION

The case study is valid as of 31.12.2016.

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